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Driving Gender Equity
in the WA Music Industry

The Challenge

The Western Australian music industry faces persistent gender inequality.

Women, trans, and non-binary people are underrepresented on stage, behind the scenes, and face significantly higher rates of harassment and exclusion.

Western Australia Music (WAM) sought to:

  • Amplify the lived experiences of underrepresented voices in the industry.
  • Present clear, accessible data to spark informed conversations.
  • Highlight both progress and areas needing urgent change.
  • Provide actionable recommendations to foster a safer, more inclusive music scene.

The report helped drive positive results in closing the gender gap and encourage a more inclusive music industry.

The Challenge

Studio Loka collaborated with WAM to design the Fair Play WA Report — a bold, eye-opening publication combining data, storytelling, and powerful visual design.

Key actions:

  • Visual storytelling with impact: Used raw, authentic photography of women in the WA music scene, creating an immediate emotional connection.
  • Data made accessible: Transformed complex research into bite-sized, colourful infographics, making key statistics easy to understand and share.
  • Balanced narrative: Highlighted positive changes while clearly identifying ongoing challenges.
  • Action-oriented design: Structured the report to lead readers through findings into practical recommendations for industry-wide improvements.

The Outcome

  • A compelling report that became acatalyst for change within the WA music community.
  • Raised awareness of gender disparity through clear data and real stories.
  • Equipped industry stakeholders with tangible actions to address inequality.
  • Strengthened WAM’s position as a leader in advocating for a safer, more inclusive music industry.

Why it matters

Designing for equity means more than presenting information—it’s about amplifying voices, creating understanding, and driving action. The Fair Play WA Report is a powerful example of design as advocacy, turning data into a tool for real cultural change.